On TikTok, users upload funny and entertaining 15-60 second videos. The platform allows in-app editing and various filters, fun effects, music overlays, and integrates with other social media platforms.
Some of the popular content formats of TikTok include comedy skits, tutorials, lip-synching videos, dance videos, and more. You can optimize your videos on TikTok using the trending hashtags to make them discoverable. This app’s reach is better than most other social media platforms, which increases the chances of videos going viral. This platform is solely meant for the users to express their creativity to a marketing haven.